Today most people have too many messages in their inbox and don't bother opening the majority. The trick to improving your open rate is creating well crafted subject lines and engaging content. When you get the reader to open and read the e-mail you have a chance to get them to take the next step.
This is where most e-mail marketing services lose traction, sending the same message to everyone on your mailing list. Yes, it's possible to send customized messages using dynamic content that matches your readers history and interests. By utilizing the right service you can have a conversation with your audience rather than just blasting boring e-mails that will never see the light of day.
The way you handle your mailing list can also be an issue. Many services have you create multiple lists and a single contact can be on more than one list, then they charge you for each entry. A better way is to use tags to segment your list.
Using tags to segment makes your life easier, you can get a clear picture of each individuals interests and activities related to your business/content. This allows you the flexibility to tailor content to their interests and increase the likelyhood that your messages will be read and hopefully the call to action will be acted on.
It doesn't matter if your marketing budget is $1,000 or $1,000,000, if you aren't generating activity your message doesn't work. Copywriting is a mixture of art and science.
Great copy helps the reader find a solution to a pain or problem they are having. It instructs them on how to proceed and it leaves them wanting more.
It can be a short as an e-mail or as involved as a multiple page sales letter. It also desn't matter whether it is a product that costs a few dollars or thousands. Crafting the perfect copy can be a challenge.
Maybe you think you cannot afford professional copywriting services, but the question may be how can you afford not to. It is possible that using professional copy can multiply the results of your campaign. You owe it to yourself to at least consider it.
Regardless of your feelings towards social networks you may have seen what big name brands have been able to accomplish using their social media channels. It has changed the landscape of how a brand can engage with individual consumers.
The social media site algorithms typically reward accounts with frequent content that gets engagement from the site users. Having this activity can help you get organic reach to users you wouldn't normally get the attention of.
What if there was a way to get a stream of posts to your social networks? A mixture of custom written content and links to other content that matches your personal criteria. Ask us about our Social Media Service.
No our automated overlords haven't taken over, one of the recent marketing gold mines is the addition of Messenger Bots. But this can be overwhelming for the newbie.
A Messenger Bot can be used to answer simple questions on your social media page like "What are your hours?" or provide live chat features. But that's just scratching the surface, they also can deliver complicated drip campaigns and deliver lead magnets with less friction.
The possibilities are endless because software is developing and new features are added frequently. The hidden truth is that the open rate for these messages are much better than other forms of communication.
If you haven't considered this as a strong possiblity for your marketing mix we'll be happy to talk to you about the benefits.