How To Increase Revenue Without A Lot Of Extra Work
The Antidote For Slow Days
The food or service you provide is great and your customers love it. The motivation for coming into work every day is most likely to provide your customers with the best experience and it is more than just a transaction. Do not let a slow day bring you down.
When you are running a restaurant or other service business there will be slow days, that is just the nature of the business. You most likely schedule your employees based on the lower traffic or even worse have to send people home. You may have even changed your business hours to compensate. Many businesses have just accepted the fact.
This type of thinking can cost a business and can even lead to closing the business. If we have learned anything from recent events having a business that is barely keeping its head above water can be devastating to the bottom line, management, and employees. If your customer arrives at your location looking forward to a great meal and the business is closed will they be back?
It does not have to be like this, really every day can be a busy day. It costs 5 times more to market to a new customer than to an existing customer. So, it makes sense to focus on leveraging your existing customers and give them a reason to return and spend more money. You may already have them on your email list, that is great, but if they are like most people, they get too many emails and your message may get lost in their mailbox. The other pitfall is that open rates for email are low unless you are an email ninja.
Social media is also a great tool and can be a great way to engage with your customers. It also is noisy and how often do they see that post you just made. Facebook Messenger Bots showed a lot of promise allowing you to reach out to them directly. The open rates that have been achieved make it more effective than email. But recent restrictions on the platform have diminished the effectiveness.
we help restaurants and service businesses rapidly build a list of their best customers
At Premier Services we help restaurants and service businesses rapidly build a list of their best customers. We help them market effectively to their list and eliminate the slow days. It is a powerful tool combined with proven techniques that entice return visits.
How It Works
First, we ask your best customers to opt in to allow us to market to them. We build your list as quickly as possible over the first three months. From there you can reach them at a moment’s notice and remind them how much they love your business. It is a switch you can throw to get rid of those dreaded slow days. The open rate for text messages is close to 100% and you do not have to worry if they open your email or if your social post gets lost in their feed. It works well in conjunction with those tools, but you have greater control. It is an opportunity to get an advantage over the competition.
Let us look at an example. Steve was eating his lunch and realized he was craving pizza and decided to stop on the way home to pick one up. He thought about trying that place his friend recommended. He was leaving the weekly staff meeting at Acme Widgets on Wednesday afternoon when his phone buzzed. It was a text message from Creekside Pizza, his favorite pizza place. He signed up for their VIP Club and the text message informed him they were offering a new barbeque pizza for VIP members only and there was a redemption code for 10% off his meal. He placed his order before leaving the office, a total of $35 (he decided to splurge and get dessert because of the discount). If 29 other VIP members did the same that day the restaurant would have an extra $945 (after the discount) in additional revenue from sending one text message.
People do not spend a lot of time thinking when they are hungry. They may be having trouble deciding on what to eat tonight and you can reach them directly. They like your restaurant and you just made the decision easier.
What You Get With Our Service
- Done For You broadcast campaigns that work
- Leverage text messaging to contact your best customers at the right time
- Send messages to specific segments or your entire list. Reach the right customers
- Valuable data about your customers and the effectiveness of your campaigns
- Great ROI (Return On Investment)
- Training on operating the software effectively